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18projects
Mastercard World Cup Campaign Believe Makes Miracles

Mastercard World Cup Campaign Believe Makes Miracles

For Iraqi fans, football has never been just about what happens on the pitch. It’s hope, nerves, rituals, and the belief that somehow, against the odds, anything can happen. That belief became the emotional heart of the campaign.

Fawz S1 Every Payment Could Be a Win

Fawz S1 Every Payment Could Be a Win

People already make digital payments every day. What if every payment gave them something extra to look forward to? FAWZ S1 turns a routine transaction into a shot at winning, making every payment feel a little more rewarding

Digital Zone World Cup Campaign From Match-Day Momentum to Brand Momentum

Digital Zone World Cup Campaign From Match-Day Momentum to Brand Momentum

The World Cup creates attention like nothing else, but attention moves fast. The opportunity was to use that energy twice: first to get people buying now, then to give them reasons to remember Digital Zone long after the tournament.

Gini Treat Yourself

Gini Treat Yourself

People don't buy because they need to. They buy because something makes them want to.

  • cultural strategy
  • identity
  • influence
Visa Fan Zone Celebrating Iraq’s World Cup Return

Visa Fan Zone Celebrating Iraq’s World Cup Return

Iraq’s return to the World Cup after 40 years isn’t just another tournament moment. It’s a piece of history fans have waited decades to live. The opportunity was to turn that collective pride into a place where people could experience the journey together.

Coca-Cola Summer Campaign Summer Is Calling

Coca-Cola Summer Campaign Summer Is Calling

The best summer moments aren't planned. .They're shared

  • campaign
  • film
  • cultural strategy
PUBG Ramadan Activation Bringing the Game into the Gathering

PUBG Ramadan Activation Bringing the Game into the Gathering

The strongest gaming experiences don't end on screen, they become part of real life.

The Trophy of Life SataN's Journey

The Trophy of Life SataN's Journey

Behind every champion is a story no scoreboard can tell

  • brand strategy
  • Documentary
  • campaign
Huwaei x Zidan Iqbal  Sports-led Smartphone Photography & Outdoor Campaign

Huwaei x Zidan Iqbal Sports-led Smartphone Photography & Outdoor Campaign

For an ambitious, always-moving generation, a smartphone is more than technology. It is an expression of identity, built to keep pace with their lives.

Into Babylon Where Gaming Meets History

Into Babylon Where Gaming Meets History

The strongest gaming experiences begin when players see themselves in the world they're exploring

  • brand film
  • strategy
  • direction
For My Father The Story Behind Every Champion

For My Father The Story Behind Every Champion

Behind every champion is someone who never stopped believing

  • direction
  • documentary
  • brand film
Orient Timepieces Crafted For Every Moment

Orient Timepieces Crafted For Every Moment

A watch doesn't just tell time. It tells something about the person wearing it.

  • event
  • influence
  • production
PUBG MOBILE World Cup Influencer Campaign Chicken Dinner Meets Match Predictions

PUBG MOBILE World Cup Influencer Campaign Chicken Dinner Meets Match Predictions

Football predictions are more fun when fans have something to root for beyond the score

Hareer Motion Identity Bringing the Brand to Life In-App

Hareer Motion Identity Bringing the Brand to Life In-App

A digital brand shouldn’t become static the moment it enters the interface.

EKHTYARY Make It Yours

EKHTYARY Make It Yours

People don't just carry cards. They carry identity

  • influence
  • cultural strategy
  • film
Realme Live Launch  Beyond the Stage

Realme Live Launch Beyond the Stage

A live stream shouldn't feel like a broadcast. It should feel like an event

  • campaign
  • influence
  • strategy
PUBG Campus Club Where Campus Begin

PUBG Campus Club Where Campus Begin

The strongest brands build communities, not audiences

  • identity
  • brand system
  • design
Gini Black Friday More Than a Sale

Gini Black Friday More Than a Sale

Black Friday became more than discounts. It became a reason to indulge

  • documentary
  • film
  • cultural strategy
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