Visa Fan ZoneCelebrating Iraq’s World Cup Return

Iraq’s return to the World Cup after 40 years isn’t just another tournament moment. It’s a piece of history fans have waited decades to live. The opportunity was to turn that collective pride into a place where people could experience the journey together.

the case study

We got the brief to develop a large-scale integrated fan zone experience for Visa around Iraq’s historic return to the FIFA World Cup after 40 years. Instead of building another place to simply watch the games, the idea was to create a destination that celebrates the full story behind the moment. The experience brings together immersive activities, interactive entertainment, and a journey through Iraq’s football history, national pride, and road to qualification.