the case study
Built around Iraqi footballer Zidane Iqbal, this campaign brings Huawei’s smartphone proposition into the world of sport, performance, and endurance. The brief calls for a bold photographic direction and a hero key visual for outdoor advertising in Iraq, highlighting long-lasting battery life and durability while keeping the device at the centre of the story. Targeting urban professionals and tech-forward consumers aged 22–38, the creative approach combines vibrant energy, confident messaging, and prominent product placement to position Huawei as a statement of innovation and personal expression.